Artistic expression and creative practice have a proven positive impact on wellbeing, from improving an individual's focus, clarity, energy, sense of calm, joy and confidence, to improving their physical health. Through neuroplasticity (growing new processes in the brain and weakening old ones) creative "doing" and "thinking" can establish significant improvements in overall mind-body wellness and performance.

Not everybody identifies with the ability to "be creative" and I often hear comments such as "I don't have a creative bone in my body" from practical individuals, engineers, office workers, and those involved in manual labour, as if creativity is reserved purely for the world of artists, musicians and dancers. On the contrary, creative thinking and expression can be enjoyed by almost anyone, unlocking benefits that are wonderfully fruitful in most areas of work and life.